Digital Marketing

New Approaches to Growth!

What is digital Marketing,Digital Marketing is an umbrella term for the marketing of products or services using digitaltechnologies , mainly on the internet but also incuding mobile phones,display advertising and any other digital medium.

Our Proposal

Activity Objective Frequency
Website Designing To showcase the expertise -
Facebook/Instagram organic posts Regular engagement with the audience; Generate awareness
and build credibility
Min 4 posts a month
Paid promotion on social media Increase brand awareness and generate enquiries Min 2 campaigns per month
SEO To generate more visibility and enhance the position in search engine Monthly
Google Ads Target people searching for specific results Daily

1. Website designing & development

➔Website designscreate the first impression of the company and hence of vitalimportance to generate leads
➔Multi page website (Number of pages = Upto 10)
➔Responsive website- Optimized for desktop, tablets and smartphones to ensure user-friendliness on all devices
➔Website will be synchronized with Google Analytics and Social Media Tracking codes
2. Social Media Marketing

Create / manage company page
Activities included:
Timeline design of the page
Content for organic posting will be generated by us based on discussions with the client
Number of posts/campaigns: As per the package selected.
➔Regular updates in stories
Maximisingthe reach using organic and paid options
“Hygiene check” of the page - Daily basis
➔Replying to queries/comments and forwarding of enquiries - Daily basis

3. Search Engine optimisation

➔Website will be optimised for higher ranking in Google search results
Activities included (On-Page):
➔Competition website and keyword evaluation
➔Keyword research and analysis
➔Website will be optimized for 40* keywords (10* per month)
➔Recommended duration: 4 months
➔On Page including (but not limited to) optimisation of:
★Meta tags - Page title and description
★Content rewriting (Language: English)
★Site Map
➔1* Blog per month to connect with the audience.(As per the package selected)
Activities included (Off-Page):
➔Article submission 2 to 4 per month
➔Submission of answers on forums such as Quora, Reddit etc. - 4 to 8 per month
➔Image submissions 4 per month
➔Social Media bookmarking 8-10 posts per month
➔Optimising “Google My Business” listing

4. Google Ads

➔Google Adswill be setup to take theservices directly to prospective customers desktop and phones
➔Format: Text/Image/Video ads ofservices will be displayed on Google network
➔Target Audience will be chosen
➔Managed Placements: Ads will be displayed on chosen websites
➔Keywords: Use of relevant keywords to reach out to the in-market audience

5. Results

➔GoogleAnalytics Report analysing the traffic to the website
➔Social Media Insights analysing the engagement on our pages
➔Keyword Position Report tracking the keywords ranking
➔These reports will be sent on monthly basis
➔Every month 1 meeting will be scheduled to assess the success of the marketing activities